JAKARTA — Amiranto Adi Wibowo, CEO of PT Metasmesta Global Internasional, served as a keynote speaker at the workshop titled “Accelerating Digital Transformation for MSMEs” during the Road to Indonesia Startup Ecosystem Summit 2023 held on Friday, August 11, 2023.

In his presentation, Amiranto emphasized the strategic importance of cross-border collaboration in accelerating digital adoption among Micro, Small, and Medium Enterprises (MSMEs). He introduced the Entrepreneur Hub initiative, which connects Indonesian startups with international partners, including Netherlands-based Amirage International BV.

The collaboration focuses on the development of a Super Apps platform and a metaverse ecosystem titled “Indonesia In Your Hand.” The initiative aims to expand global market access for Indonesian businesses, particularly targeting users in Europe, the United States, Canada, and Australia.

According to Amiranto, synergy between Indonesia’s startup ecosystem and global partners will not only accelerate technological innovation but also strengthen Indonesia’s position in the global digital economy. He noted that sustainable digital transformation for MSMEs requires both advanced technology and strong international partnerships.

The workshop forms part of broader efforts to enhance global connectivity within Indonesia’s startup ecosystem while driving the adoption of emerging technologies among national business players.